When it comes to fragrances, most people don’t look past the fancy brand names or pretty bottles. But if you're chasing true luxury, rich scent payoff, and serious staying power—then it's time to get familiar with the elite of all fragrance families:
Extrait de Parfum.
At Diaz Beez, we’re all about transparency and quality. That’s why when we launched our signature men’s fragrance, Hiivve, we made it an extrait de parfum—not a watered-down version. Let’s break down what that means, and why it matters.
🧪 What Is Extrait de Parfum?
Extrait de Parfum (also called “parfum” or “pure perfume”) is the highest concentration of fragrance oil you can get in a wearable scent. Fragrances are made from a combination of perfume oils and alcohol. The percentage of oil determines the strength, longevity, and projection of the scent.
Here’s a quick breakdown of how fragrance types compare:
| Type | Fragrance Oil Concentration | Longevity | Intensity |
|---|---|---|---|
| Eau de Cologne | 2–4% | 1–2 hours | Very light |
| Eau de Toilette | 5–10% | 2–4 hours | Light & fresh |
| Eau de Parfum | 15–20% | 4–8 hours | Moderate to strong |
| Extrait de Parfum | 20–40% | 8–24+ hours | Strong, rich, complex |
So when you buy an extrait, you're not just getting more scent—you're getting better scent. It’s more layered, more noticeable, and far more luxurious.
🧠 Why Doesn’t Everyone Use Extrait?
Most mainstream fragrances are sold as eau de toilette or eau de parfum for one simple reason: profit. Lower concentrations mean the product is cheaper to manufacture and customers use more of it, more often.
But the downside is real:
- You spray it on and it fades before lunch.
- It smells great at first, then disappears or turns flat.
- You go through the bottle quickly—and end up buying more.
Extrait de parfum solves all of that.
🔥 Why Diaz Beez Chose Extrait for Hiivve
When we created Hiivve, inspired by the iconic YSL L’Homme, we knew we wanted a fragrance that didn’t just smell elite—it performed like it.
Hiivve opens with bright ginger, bergamot, and lemon, settles into a heart of spices, white pepper, violet leaf, and basil, and finishes on a warm, sensual base of cedarwood, tonka bean, and vetiver.
This is the type of scent that turns heads—and because it’s extrait, it keeps turning them all day long.
We pour each 1.7oz bottle by hand, in small batches, right here in Huntsville. It’s not mass-produced. It’s not watered down. It’s real fragrance for people who take their scent seriously.
👃 Why Extrait Smells and Wears Better
Let’s get into the details of why extrait stands above:
- Lasts Longer: Because of the high concentration, extrait clings to skin and fabric for 12+ hours. Some wearers report it lasting until the next day.
- Less Alcohol = Less Drying: Eau de toilette and even EDPs contain more alcohol, which evaporates quickly and can dry out your skin. Extrait has more oil and is gentler, especially on sensitive skin.
- Stronger Sillage & Projection: You don’t have to drench yourself. Two or three sprays are enough for people around you to notice.
- More Evolved Scent Journey: The top, middle, and base notes unfold more slowly and smoothly, which means the scent evolves on your skin over time instead of disappearing.
💬 Final Thoughts: Why Settle?
Once you wear an extrait, it’s hard to go back to a department store eau de toilette. The richness, the longevity, the feeling of quality—it hits differently.
Hiivve by Diaz Beez is more than just a fragrance—it’s a statement.
A handcrafted, high-performance scent that rivals top designer colognes but outlasts and outshines them.
🐝 Try It for Yourself
If you're ready to level up your scent game with something spicy, fresh, masculine, and made right here in the South—Hiivve is for you. Check out our other Extrait de Parfums as well:
